Many investors approach investing with significant intimidation due to the complexity of the whole process. To some extent that intimidation is warranted, but to a significant extent, a deceptively simple solution exists that too rarely gets mentioned by investment advisors or brokers. Our brains have evolved in ways that tend to make us poor investors. Our thinking very often leads us to make bad decisions around money, not because we’re stupid, but because our brains evolved to be more likely to believe in appealing and quasi-magical abilities almost impossible to find, even in investment professionals.
Transparent Investing is all about making successful investment choices concerning behaviors and personal circumstances that affect your decisions every step of the way. The book describes simple yet highly effective approaches that can help prevent investment disasters and significantly grow your financial footprint.
So what’s different about this book, Transparent Investing? For one thing, a heavy emphasis on psychology as well as even a little taste of philosophical wisdom. While a lot of other books describe our foibles and biases as human beings, this book is attempting not only to point out the biases but also to show you how to avoid the specific investment mistakes and pitfalls they can cause. How your brain is wired will figure prominently in this book, but all as a set-up for how best to build a good portfolio in spite of our emotional longing to believe in Santa Claus.