PATRICK GEDDES IS ALL ABOUT INVESTMENT INSIGHTS & CONSUMER ADVOCACY

slant-separator

Many investors approach investing with significant intimidation due to the complexity of the whole process. To some extent that intimidation is warranted, but to a significant extent, a deceptively simple solution exists that too rarely gets mentioned by investment advisors or brokers. Our brains have evolved in ways that tend to make us poor investors. Our thinking very often leads us to make bad decisions around money, not because we’re stupid, but because our brains evolved to be more likely to believe in appealing and quasi-magical abilities almost impossible to find, even in investment professionals.

Transparent Investing is all about making successful investment choices concerning behaviors and personal circumstances that affect your decisions every step of the way. The book describes simple yet highly effective approaches that can help prevent investment disasters and significantly grow your financial footprint.

So what’s different about this book, Transparent Investing? For one thing, a heavy emphasis on psychology as well as even a little taste of philosophical wisdom. While a lot of other books describe our foibles and biases as human beings, this book is attempting not only to point out the biases but also to show you how to avoid the specific investment mistakes and pitfalls they can cause. How your brain is wired will figure prominently in this book, but all as a set-up for how best to build a good portfolio in spite of our emotional longing to believe in Santa Claus.

About Us

ABOUT
PATRICK GEDDES

slant-separator
Patrick Geddes

Patrick Geddes is the co-founder and former CEO of the Aperio Group, a $44 billion investment manager that works primarily with ultra-high-net-worth and institutional investors. Prior to co-founding Aperio, Patrick was the Research Director and CFO at the financial services firm, Morningstar, and also taught graduate-level portfolio theory at UC Berkeley Extension.

THE BOOK
TRANSPARENT INVESTING

slant-separator

Patrick Geddes is the author of the upcoming book, Transparent Investing. This book teaches you how to rewire your brain and unlearn what you know about investing to help you to create a brighter financial future.

Transparent Investing gives investors an inside view as to how the game of investing is actually played and serves as a wake-up call to become more savvy consumers. The investment industry offers some great services and advice, but it also frequently tries to sell a lot of unhealthy fares that enriches them rather than you….. READ MORE

The Mission behind writing this book was to craft a comprehensive book that serves as a practical guide to investing the right way and helps readers choose whether they should manage their own portfolios or hire professionals, but grounded in what’s best for the reader as an investor, not what’s best for investment firms.

The book envisions a world whereas an investor you can look at your own financial situation with eyes fully wide open to not only your own behavioral biases but also the biases of an investment industry keen to sell you the financial equivalent of unhealthy food….. READ MORE

WHAT SOME OF OUR BENEFICIARIES SAY ABOUT US!

testimonial-about-1

Testimonial – 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porta aliquam ligula ut rutrum. Curabitur scelerisque congue nunc ut malesuada. Mauris erat diam, blandit nec suscipit sed, sodales non est.

Samantha Carlton

testimonial-about-2

Testimonial – 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porta aliquam ligula ut rutrum. Curabitur scelerisque congue nunc ut malesuada. Mauris erat diam, blandit nec suscipit sed, sodales non est.

Andrew Right